Master Says Faster

Alright, so i will admit, I am slightly shaded out by this "term" and I am going to give an explaination because a) it is kinda cool b) it's on cool socks c) it's on cool shirts d) most importantly and the reason for the former, it is on cool bikes.

So how do I start to explain that TRM is not a sexist shop and is simply filled to the brim with bicycle nerds? I guess i will start with a generic description of the origins. Bianchi had a product manager which gave Bianchi a cool and hip image by designing a bunch of singlespeed bikes. This PM was none other than the infamous hard-ass Sky Yaeger. Sky Yaeger could most easily be recognized in the Park Tool ad where she looks very serious. On all of these single speed bikes she desinged, ( W.U.S.S., S.A.S.S. G.U.S.S. B.U.S.S.) there was a sticker placed on the seat tube of the dominatrix demanding the rider to go faster! Since there being some heat from this, a few new stickers replace it: the "100% Chick Designed" sticker and the "Your Bike Sucks" Chainstay protector.

Recently, Bianchi has been pushing their soft goods. In addition to the totally awesome wool "Maglia Rosa" and "your bike sucks" socks, we have recieved "Master Says Faster" shirts and socks. I will admit, though I am a single speed deviant, the interpretation of this shirt would make me rather uncomfortable, but knowing the history makes it a lot better.

Sky Yaeger would definitly not be cool with the oppression or exploitation of women, she'd probably roll in to whatever bike shop on a Bianchi Rita and castrate all of the evil doers with that pedal wrench from the park ad. Sky's comfort with her gender and her place as one of the few women in a male dominated industry could be reflected by this.

So what are you d00dz lollygaggin' around for? Master says Faster!!!!